Facebook Q4 mobile advertising accounts for 53% of advertising revenue

Source: TT Correspondent |  |  31 Jan 2014

Facebook on Friday reported the fourth quarter revenue at $2.34 billion, a 76% increase from the same quarter last year.

Mobile advertising revenue represented approximately 53% of advertising revenue for the fourth quarter of 2013, up from approximately 23% of advertising revenue in the fourth quarter of 2012.

Revenue for the fourth quarter of 2013 totaled $2.59 billion, an increase of 63%, compared with $1.59 billion in the fourth quarter of 2012. “It was a great end to the year for Facebook,” said Mark Zuckerberg,

Facebook founder and CEO. “We’re looking forward to our next decade and to helping connect the rest of the world.”

Revenue for the full year 2013 was $7.87 billion, an increase of 55% year-over-year while the Income from operations for the full year 2013 was $2.80 billion. Net income for the full year 2013 was $1.50 billion.

It said that its daily active users (DAUs) were 757 million on average for December 2013, an increase of 22% year-over-year. Mobile DAUs were 556 million on average for December 2013, an increase of 49% year-over-year. Monthly active users (MAUs) were 1.23 billion as of December 31, 2013, an increase of 16% year-over-year. Zobile MAUs were 945 million as of December 31, 2013, an increase of 39% year-over-year.

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